Two of the most prominent and innovative brands in Brazil’s beauty market have merged, creating one of the country's largest beauty groups, backed by Advent. WHO: Founded in 1986, Skala, known for being inclusive and offering a product portfolio that delivers quality at an affordable price, is the number-one brand in liters sold of haircare products in Brazil (with over 18% market share) and the market leader in hair treatment creams, present in 76% of the country’s points of sale. The company has grown at a rate of 30% per year over the past eight years. This expansion is also evident abroad—international sales now account for more than 20% of total revenue, with notable growth in the United States, where Skala is already among the top five brands in the hair treatment cream category.Lola From Rio is known for being innovative, humorous, and full of attitude. Founded in 2011, it was one of Brazil’s first vegan beauty brands and a pioneer of other trends in the segment. With creative formulas and bold communication, Lola has grown its revenue more than sixfold over the past six years, securing a strong presence in e-commerce, department stores, pharmacies, and beauty retailers. Lola operates across categories including haircare, bodycare, and home products. Founded in 1984, Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses. With 16 offices across five continents, they oversee more than $91 billion in assets under management and have made 430 investments across 44 countries.